SapientNitro creates innovative social media campaign

Initiative aims to encourage global debate around contemporary art.

Written by Express News Service | New Delhi | Published: August 23, 2013 4:15 pm

SapientNitro,part of Sapient,announced the launch of a social media campaign,in collaboration with The Institute of Contemporary Arts (ICA),London,to encourage the debate around contemporary art. ICA’s Art Rules will be the first digital forum of its kind – provoking and encouraging a global conversation about what defines contemporary art in our modern culture. 

Art Rules has been created by SapientNitro London to raise the visibility of contemporary art and bring it to a wider audience. The new platform – artrules.ica.org.uk – will offer everyone the opportunity to engage with and debate the subject of contemporary art directly with key figures from the worlds of art,film,architecture,performance and other art forms. It also brings together the contemporary art community with audiences from all walks of life to debate the question “what is art?” and share their definitions of contemporary art “rules”.

 Every rule is open for discussion as users can respond with a comment,share socially or simply “agree” or “disagree”.

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