While the smartphone market in India continues to grow, Micromax has emerged as the overall leading mobile phone supplier in India in Q2 2014, surpassing Samsung by capturing 17 per cent of the mobile market- smartphones and feature phones combined. Samsung, however, continued to dominate the smartphone space with over 25 per cent market share. On the feature phone segment, Micromax overtook Nokia for the first time with over 15 per cent market share in Q2 2014.
According to a market research report by CounterPoint research, the overall Indian mobile phone market witnessed a growth of 2 per cent annually. The smartphone segment grew 68 per cent annually, whereas, the demand for feature phones dropped 16 per cent annually in Q2 2014.
The report stated Indian brands together captured more than two-thirds of the total mobile phone shipments and more than half of the smartphone shipments.
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Considering the total handset shipments in the quarter, which includes both smartphones and feature phones; three Indian brands – Micromax, Karbonn and Lava are among the top five players which includes Samsung and Nokia.
The competition is going get more fierce with Asian OEMs such as Xiaomi, Gionee, Huawei and Asus entering the Indian smartphone segment with premium-like hardware at an aggressive price-point attracting young tech-savvy but price-conscious urban buyers. However, these brands will have to work hard on their brand awareness, distribution and service network to continue the growth beyond the early spike in demand.