Mercedez-Benz pushes ahead of Audi, regains India top slot

Mercedes-Benz increased its sales by 40 per cent over 2,554 units it had sold in the same quarter in 2014.

By: ENS Economic Bureau | New Delhi | Published: April 3, 2015 1:23 am

Six years after losing the top slot to rival BMW, Mercedes-Benz dethroned reigning champion Audi to regain the number one position in the luxury car market in India.

Mercedes-Benz registered sales of 3,566 units in the first quarter of this year (January-March), ahead by 385 units of compatriot Audi. The latter sold 3,181 units in the period under review.

Mercedes-Benz increased its sales by 40 per cent over 2,554 units it had sold in the same quarter in 2014. Audi registered a growth of 16 per cent in the reporting quarter as compared with 2,740 units sold in the same quarter last year.

However, for the entire financial year ending March 31, 2015 Audi remained the leader in the luxury car segment with sales of 11,292 units, a growth of 11.5 per cent when compared with 10,126 units sold in 2013-14. Mercedes sold 11,213 units last year with a growth of 18 per cent compared with sales of 2013-14.

Mercedes and Audi have been battling for the top spot since many months. While Audi launched three models last financial year, Mercedes introduced 10 models during the same year. Audi was able to keep the lead in 2014 while Mercedes came in second. BMW finished third while Tata Motors-owned Jaguar Land Rover came in last.

The new generation C-Class, which was launched in its diesel version in February, clocked the best ever sales in March, since its India debut for Mercedes. The E-Class sedan also contributed significantly to the volumes in Q1 2015, and currently remains the highest sold luxury sedan in India, Mercedes-Benz said.

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