Hit by malicious rumours, cos rope in ‘online reputation management’ firms

More than 6,000 SMEs and 240 large Indian corporations have engaged such service providers.

By: Press Trust of India | New Delhi | Published:June 23, 2014 2:10 pm
As many as 300 online management firms are currently present in India with most of them catering to small firms. (Thinkstock) As many as 300 online management firms are currently present in India with most of them catering to small firms. (Thinkstock)

Hit hard by malicious rumours and negative comments on Internet about them, thousands of companies have roped in ‘Online Reputation Management’ firms to deal with this menace and protect their businesses, a survey has found.

According to the findings of the study conducted by Indo-UK online reputation management company aReputation.co.uk, more than 6,000 SMEs and 240 large corporations in India have engaged such ‘Online Reputation Management’ service providers.

As many as 300 online management firms are currently present in India with most of them catering to small firms. The market size of online reputation management firms in the country is estimated to be close to Rs 200 crore.

The firms are spending Rs 25 lakh to Rs 1.5 crore to invest in their online image building, aReputation.co.uk said.

With increasing Internet penetration and growing influence of social media, the number of instances of negative comments and malicious rumours being spread on the web has also grown rapidly over the last few years.

As per the data from aReputation.co.uk, 49 per cent consumers are likely to research a business through popular social media networks such as Facebook, Google Plus and LinkedIn.

As a result, majority of the companies despite having good intentions are suffering from online criticism, it said.

“Companies and executives can spend years building a reputable and strong brand but it can be beyond disconcerting to wake up one day and see slanderous remarks reflecting online, particularly when the items move beyond constructive criticism to include outrageous accusations and defamatory remarks,” aReputation.co.uk spokesperson David Miller said.

Employing cutting-edge tools, online management firms help companies tackle negative publicity on the web.

“We have clients here in India who have faced all kinds of crisis without any response plan in place. By the time they come to us, quite a bit of damage is already done,” Miller said.

Miller added that online criticism can lead to companies lose customers and increased employee attrition levels.

Commonly, companies face online criticism in the form of malicious rumours, negative comments, disreputable remarks and scandalous conversations.

However, companies are taking major steps to improve their reputation online, Miller said.

These steps include reaching their customers directly through complaint forms on websites, email surveys or follow-up surveys, leaving reviews online, making sure they have a response strategy ready for negative ones and trying to resolve a situation before it turns into a crisis.

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  1. A
    andy ducat
    Feb 13, 2017 at 11:12 am
    The world has the power to review us today. Earlier it only used to be news critics and editors. Internet has given everybody a lot of power.
    Reply
    1. C
      charu shegal
      Jan 27, 2017 at 9:32 am
      One Negative review is enough to bring down upon the business a great loss. Good customer service is the key.
      Reply
      1. G
        gitam gouri
        Jan 27, 2017 at 9:59 am
        I make furniture for clients and used to sell at eBay. Bad comments about my business in 2015 by 2 customers was a big blow to my online image. It has taken 1 year and so many good customer reviews to come out of the shadow of 1-2 bad comment/s. It is important to regularly monitor.
        Reply
        1. A
          animesh singh
          Jul 27, 2016 at 10:28 am
          We just ever have impact over our notoriety never control similar to the case with all things outer to us....Now a days we require on-line protection...!!!
          Reply
          1. S
            sonam gulati
            Jan 7, 2016 at 9:45 am
            Managing online retion has become a key factor having a major impact on the success of a business. Every organization relies on ORM firms in order to sauard itself against malicious rumors and negative reviews.
            Reply
            1. L
              leela verma
              Jun 23, 2016 at 6:33 am
              Appears like rescuer. Making an awesome showing with regards to out there. Continue onward!
              Reply
              1. R
                Rahul Gaba
                Jul 30, 2016 at 7:48 am
                Vindictive bits of gossip by contenders represent an extraordinary danger to an ociation. In this way compelling ORM is the need of great importance for the achievement of an ociation.
                Reply
                1. S
                  sana pahuja
                  Jun 15, 2016 at 6:37 am
                  Dealing with your notoriety over the web is not's everyone’s cup of tea. Some individuals have the gauge to do it all alone and the individuals who do not have the imaginative methodology their operation capacity, they take backing of such ORM organizations, which is not terrible by any means.
                  Reply
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