Hero vs Avon: Bicycle industry hopes companies resolve dispute soon

Hero Cycles claimed in a Ludhiana court that Avon’s AVON X design was identical to its Hero RX-1.

Written by Raakhi Jagga | Ludhiana | Published: May 18, 2016 9:14 am
Hero cycles, Avon cycles, Hero vs Avon, Avon vs Hero, Hero Avon dispute, AVON X, Hero RX-1, Bicycle industry, cycle industry, india news The whole industry would suffer if the two big companies were locked in dispute. (File/Express)

After Hero Cycles’ lawsuit against Avon Cycles alleging infringement of a registered design, major bicycle parts and manufacturers associations have come out in support of Avon Cycles Pvt Ltd and urged the two sides to settle their differences soon. The bodies claim that the whole industry would suffer if the two big companies were locked in dispute.

United cycles parts and manufacturers association (UCPMA) and Federation of Industrial and Commercial Organisation (FICO) have openly supported the respondents in the case.

Hero Cycles claimed in a Ludhiana court that Avon’s AVON X design was identical to its Hero RX-1.

“After a notice from Hero Cycles, we had withdrawn our series from the market by April 30. From May 1, we re-introduced the product which differed from Hero’s series by at least 15 points. We are shocked to see the company’s reaction,” said Rohit Pahwa, director of Avon Cycles Private limited. He said that that they were ready to talk with Hero Cycles.

Meanwhile, Gurmeet Singh Kular, president of FICO and Chairman of UCPMA, said, “We support Avon Cycles in this regard. We have spoken to Hero cycles MD Pankaj Munjal on this issue and hope that the issue will be resolved soon. Hero and Avon are important bodies in the industry and if they start fighting , the whole industry will suffer.”

“Common vendors provide material to Avon as well as Hero and if main associations like FICO and UCPMA start becoming party to this dispute by supporting one group, the rest of us will be in a fix,” said Varinder Kapur, a bicycle parts manufacturer. “So the need of the hour is to resolve the issue and rather than issuing statements in support of a particular group.”

When contacted Bharat Goel, CFO and company secretary of Hero Cycles, said, “We had launched our model a year back, while Avon launched an identical model four months ago. Due to this we witnessed a dip of 30 per cent in sales. We had sent a legal notice to Avon 90 days ago, but they never responded.”

Goel said, “We appreciate the gesture for talks, but they did not withdraw the model. If Avon withdraws the model from the market, we will withdraw our lawsuit.”

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