Technology major HP on Wednesday said that it is focussing on expanding its share in the premium notebook segment in India that is growing at a faster pace than the overall laptop market.
HP has a 36 per cent share in the premium market as per research firm IDC.
“We are focussed on growing our share in the premium category. That market (premium) in the consumer segment is growing 5 per cent faster than the total notebook market,” HP India Director Personal Systems Business Ketan Patel told PTI.
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He added the above USD 800 notebooks (about Rs 54,000 onwards) comprise about 15 per cent of the total Indian notebook market.
Patel, however, did not comment on the targetted market share.
The company, which has launched ‘Spectre 13’ touted as the world’s thinnest laptop, plans to introduce more devices in the premium category in the coming months.
The Spectre 13, priced at about Rs 1.2 lakh, weighs 1.1 kg. It is powered by Intel Core i5 and i7 processors, 8GB RAM and hyperbaric cooling technology that keeps the laptop cool and provides peak performance. The 13.3-inch HP Spectre will be available in India from July 25.
“HP as India’s technology leader aims to make life better, productive and more fun. The Spectre 13 is a beautifully crafted notebook and a reflection of what many millennials aspire to be,” he added.
The overall PC market in India has declined 7.8 per cent to 1.99 million units in January-March from 2.16 million units in the same period last year as per IDC. Impacted by consumer market softening to an all-time low, shipments fell 20.8 per cent per cent sequentially too from 2.52 million units in the October-December 2015 period.
However, for the year ahead, the industry is up for a period of stability after a volatile 2015 and early 2016 as seasonality factors and various macro-economic indicators look positive.