E-commerce firms’ sale season begins, but not without minor glitches

The firm was able to fix it quickly, before going on to sell 10 lakh products in 10 hours on Tuesday. Flipkart registered six million visits from across the country.

By: ENS Economic Bureau | Bengaluru | Updated: October 14, 2015 8:24 am
Chief Product Officers of Snapdeal and Flipkart took to twitter banter during their respective sales. Chief Product Officers of Snapdeal and Flipkart took to twitter banter during their respective sales.

E-commerce major Flipkart’s much awaited Big Billion Days sale kicked off with a 15-20 minute technical glitch due to high surge in traffic at midnight. The firm was able to fix it quickly, before going on to sell 10 lakh products in 10 hours on Tuesday. Flipkart registered six million visits from across the country.

Amazon on the other hand launched its early morning delivery service on Tuesday, which the company said gave it a good lift. Competitor Paytm has changed the look of its website to attract customers.

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“We have sold 1 million units already and expect to do a higher number by the end of today’s fashion sale. It is great to see 1.6 million app installations in the last two days..,” said Mukesh Bansal, head of commerce platform, Flipkart.
For most products, delivery time seemed to be an issue at Flipkart as products at the checkout page had a message saying, “Delivery times may be longer than usual due to high demand currently”.

“With Amazon.in’s morning delivery service, customers are now assured of delivery between 8am to 11am the next morning across lakhs of products…,” said Akshay Sahi, head, customer experience.

Paytm is participating in the festive sale as well. In its bid to attract more customers, it gave a new look to its website sidelining the mobile recharge option on its website.

A Snapdeal spokesperson said: “There was no outage on any platform. About 85 per cent of the orders placed have been shipped out already.”

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