Reliance ADAG launches movie marketing division

BIG Entertainment,the media vertical of Reliance Anil Dhirubhai Ambani Group,announced the launch of its movie and entertainment marketing division,BIG Boom.

Written by Agencies | New Delhi | Published: February 7, 2009 2:01:07 pm

BIG Entertainment,the media vertical of Reliance Anil Dhirubhai Ambani Group,announced the launch of its movie and entertainment marketing division,BIG Boom.

BIG Boom will be a one-stop-shop for all marketing solutions for films,ranging from associative marketing to publicity design,PR,promotions and merchandise,the company said in a statement.

The division will also assist brands in leveraging the film and entertainment platforms to achieve their business objectives,it added.

BIG Entertainment already has interests in film production,distribution and exhibition,home video,music and DVD rentals,and the new division will offer film producers and advertisers the opportunity to liaise and leverage with major brands across the country.

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