New Maruti Alto priced cheaper than outgoing model

With introductory entry pricing lower by Rs 5,000 than the outgoing model,Maruti Suzuki hopes to make India’s largest-selling car,Alto 800,an even more promising package.

Written by FeBureau | New Delhi | Published:October 17, 2012 12:43 am

With introductory entry pricing lower by R5,000 than the outgoing model,Maruti Suzuki hopes to make India’s largest-selling car,Alto 800,an even more promising package. Over 10,000 units have already been booked for Alto 800,through which Maruti expects to revive its flagging petrol car sales.

Prices start at Rs 2.44 lakh (from Rs 2.49 lakh earlier) and go up to R3.56 lakh for the top-end CNG ‘Green’ variant. Developed at a cost of Rs 470 crore,the new Alto 800 promises more interior space,15% higher fuel efficiency (22.74 kmpl) and a better drive,all packaged in a more modern and attractive design.

The new model’s improved value package aims to create excitement in the petrol car-dominated compact car market,where sales have shrunk 16% to 2.49 lakh units between April and September this year. Primary competition comes from the Hyundai Eon,apart from the Hyundai Santro and Chevrolet Spark,though all of these account for far less volumes.

“Its a way to maintain market leadership and we’ll work at reviving the segment,” Mayank Pareek,Maruti’s chief operating officer for marketing and sales said. “Its important to create excitement in the market through new products. The Alto is a low price car promising value,” he added.

A first car for many,about 40% of the Alto customers today are below 35 years of age,with 44% of sales coming from the top 20 cities.

Meanwhile,Shinzo Nakanishi,MD & CEO,hinted that a small diesel engine is also in the works and may be considered for similar models in the next few years.

From December,the new Alto will also be exported to markets such as South-east Asia,Africa,West Asia and South America,the company said.

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