In election season, Google launches tool for voters

Twitter is also calling it the country’s first Twitter election on the grounds that candidates, journalists and citizens have been using the Twitter platform extensively to discover elections content.

By: ENS Economic Bureau | New Delhi | Published:April 9, 2014 1:28 am

Google on Tuesday launched a tool that informs voters about the candidates contesting from a constituency and also gives details on the incumbent Member of Parliament. Through this tool, the search giant aims to reach 150 million internet users in urban areas of India.

“This tool, called Know Your Candidates, will integrate publicly available information sourced from Indian organisations such as the Association for Democratic Reforms (ADR), PRS Legislative Research and Liberty Institute India,” said a release from the company.

The release further says that the tool will provide information on each sitting Lok Sabha MP and contesting candidates such as their disclosed educational background, financial details and social media presence (wherever available) including video biographies of the candidates provided by Ping networks.

“Mapped onto Google Maps interface, citizens will be able to find the information by using pin codes of their area or by zooming on their locality on the map,” said the release.

“With the launch of this tool, we have added all the important information of the contesting candidates. We hope that making this information easily accessible will help Indian voters learn more about candidates running for public office and help them to make an informed decision,” Rajan Anandan, vice-president and Managing Director of Google India was quoted in the release.

Meanwhile, Twitter is also calling it the country’s first Twitter election on the grounds that candidates, journalists and citizens have been using the Twitter platform extensively to discover elections content, converse with others in real time, and express their views.

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