By FE Online
Honda Activa, manufactured by Honda Motorcycle & Scooter India Pvt Ltd (HMSI), was named India’s No. 1 selling two-wheeler in March 2014. This is second time in FY’13-14 that Activa became No. 1 model in Indian two wheeler industry.
Overall, Honda Activa scooter sales went up 65 per cent to 179,956 units in March 2014, compared to 108,815 units sold in March, 2013.
Activa is leading by a good margin of nearly 13,000 units over the second largest selling two-wheeler model in India, HMSI said in a statement.
Speaking on this milestone, Yadvinder S. Guleria, vice president, sales & marketing, Honda Motorcycle & Scooter India, said, “We are excited that Honda Activa has once again become the highest selling two-wheeler of India in March’14 after Sept’13. This clearly indicates that Activa is exponentially getting acceptance as the most preferred choice of two-wheeler for commuting in the country.”
“Activa is now strongly making inroads in Tier-2 towns and beyond,” he added.
Activa, launched in FY2001-02, has re-activated the ATSC market in the country.