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E-retailers battle it out for Android One market

In the second quarter of 2014, 18.42 million smartphones were shipped in India.

By: Press Trust of India | New Delhi | Published: September 15, 2014 1:49 am

Competition in the booming multi-billion dollar Indian smartphone market is further set to intensify with e-commerce giants Amazon, Flipkart and Snapdeal all set to launch Google’s much-awaited sub-$100 (around Rs 6,000) handsets. Google is launching the Android One devices in India on Monday.

While homegrown online marketplace majors Flipkart and Snapdeal will be exclusively selling Android One smartphones from Spice and Karbonn, respectively, US-based e-commerce giant Amazon’s Indian arm will sell handsets from Micromax.

All the three handset makers have come out with teasers of their launch.

According to research firm IDC, smartphone sales in the country grew almost three-fold to over 44 million in 2013, buoyed by affordable devices made by local firms such as Micromax and Karbonn.  In the second quarter of 2014, 18.42 million smartphones were shipped in India.

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