China challenges India’s polished diamond throne

China’s market share tripled to 17% in 10 years, while India's fluctuated between 19-31%

New Delhi | Published:December 27, 2014 2:40 am

India’s long-held position as the world’s top diamond polisher is being challenged by soaring output from China, compelling the south Asian country to seek help from ally and top rough diamond supplier Russia to defend its market share.

India has traditionally relied on the middlemen in trading hubs of Antwerp, Tel Aviv and Dubai for its supply of rough diamonds, which mainly come from Russia or Africa. Most of the world’s diamond output is sent to India for cutting and polishing before being retailed globally.

But China has managed to break the established trade route by getting diamonds directly from African mines in which Chinese companies have a stake. This has boosted the value of China’s net exports of polished diamonds by 72 per cent in the past five years to $8.9 billion.

While India’s exports, supplied by firms such as Asian Star, Gitanjali Gems and Venus Jewel, rose 49 per cent to $14 billion over that time, shipments have seen a sharp drop this year.

“China’s active procurement of rough supply from African countries was reducing the supply available to Indian manufacturers,” said Sandeep Varia, an Assocham executive. “Many units across the country had to lay off workers due to losses.”

As a result, China’s share of the global polished diamond market has tripled to 17 per cent in the past decade, according to United Nations data. India’s share has fluctuated between 19 and 31 per cent.

Indian prime minister Narendra Modi, who comes from Gujarat where the polishing industry is centred, has answered calls to bolster the diamond sector by convincing Russia to sell rough diamonds directly to India.

During President Putin’s visit to New Delhi this month, Russia’s Alrosa signed a dozen deals to increase direct rough diamond deliveries to India that would help reduce the cut taken by middlemen in the secretive precious gems trade.

The direct deals would also reduce risks linked to Western sanctions imposed over Russia’s annexation of Crimea, while Modi is additionally seeking arrangements that would allow Russian jewellery makers to send rough diamonds to India and re-import polished stones duty-free. But to compete effectively with China, India will also need to streamline its tax and import rules, industry sources said.

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