Car, two-wheeler sales surge ahead of festive season

In August, Maruti Suzuki’s volumes were up 29 per cent while Hyundai and Honda saw a 19 per cent and 88 per cent jump.

By: ENS Economic Bureau | New Delhi | Published: September 11, 2014 1:28 am

Car sales, and the overall passenger vehicle segment, continued on the revival track they embarked on in May this year, on the back of multiple launches and better consumer sentiment.

Just ahead of the festive season when demand usually shoots up, August car volumes rose 15 per cent to 1.53 lakh units. The passenger vehicle segment overall rose 12.5 per cent to 2.13 lakh units. Utility vehicle sales were up 18 per cent at 46,501 units.

We are hoping the festive season will be good, especially since the last two years were not as great,” said Vishnu Mathur, director-general, Society of Indian Automobile Manufacturers (Siam).

This year, around 20 new car launches and facelifts are slated for the August-October period. Market leader Maruti has already launched its Ciaz sedan while Tata Motors has launched the Zest compact sedan, Hyundai the new i20 and Honda the Mobilio MPV. A few more launches, like the Fiat Avventura crossover and the Tata Bolt hatch are on their way.

In August, Maruti Suzuki’s volumes were up 29 per cent while Hyundai and Honda saw a 19 per cent and 88 per cent jump. However, Tata Motors’ PV volumes were down 25 per cent and Mahindra were lower by 15 per cent.

Two-wheelers also had a strong run with 19 per cent growth to 13.45 lakh units — scooters did especially well with a 30 per cent jump while bike sales rose 14 per cent. Market leader Hero MotoCorp saw a 19 per cent rise while Honda saw a 27 per cent jump and TVS 48.5 per cent. Bajaj, however, saw a 9 per cent drop in sales.

Medium and heavy truck sales, however, rose in August after 30 months, posting strong 20 per cent growth, to 14,273 units, on the back of increased mining activity, freight movement and last year’s very low base. The last time the segment grew was in February 2012. FE

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