Friday, Mar 27, 2015

Bid mark up of 416% crowns Assam as top mobile hotspot

Spectrum sale: Jammu & Kashmir, MP, and Maharashtra circles rank high among bidders. Spectrum sale: Jammu & Kashmir, MP, and Maharashtra circles rank high among bidders.
Written by Subhomoy Bhattacharjee | New Delhi | Published on:February 16, 2014 3:16 am

Through the just concluded telecom auctions, India’s top companies have shown what they estimate are the new growth hotspots in the country.

And these are startling estimates. On top of the list is Assam followed by, Jammu & Kashmir. Coming up behind them are Maharashtra minus Mumbai region, and Madhya Pradesh. At the heart of these estimates are the results of the bidding by each of the eight telecom companies. In the past two weeks, these companies fought 68 rounds of a bruising bidding war for the 22 circles that roughly comprise the entire India.

For each of those circles these companies including Vodafone, Reliance Jio, Bharti and Idea had come armed with statistics on how they will perform in the next 20 years. Their estimates will be major tips for companies in a host of other sectors including FMCG about the income potential from them.

Compared to the reserve price set for Assam, the companies bid up the actual price by a massive 416 per cent by the time the auctions concluded. Sure, the initial or reserve price was lower compared to other states yet it was kept low based on the current state GDP and per capita income of the state.

The spirited bidding for the state did not involve any government-owned company but was made by the private sector ones, which felt confident of the potential to provide returns for such high investment. No state saw such a high mark up.

The other surprise was Jammu & Kashmir. While the bids for economic war horses including Karnataka and Tamil Nadu remained flat the price companies paid for J&K rose a sharp 22 per cent from the base level.

Remember the companies were under no compulsion to buy any of the circles each of which roughly coincided with the state boundaries. (Since the smaller North Eastern states form one circle, the number is slightly less than the number of states in India) For each of the circles, the companies kept on putting in money to the government for the right to provide telecom services.

This is a potential that even the most optimistic Central or state government agencies have not uncovered so far. The most positive implication of this price war is that they are not based on any resources the states can provide other than its people and their economic enterprise. For instance, the companies have not made the bids based on the mineral reserves available in the state or the extent to which they think the political culture is pliable. Their revenue model is only based on how much the people of each state will talk or surf the net.

It will be naïve to imagine the states have been bid for heavily since they were low priced fruits. No matter how low, the companies had no reason continued…

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