In an unusual promotion gimmick, Alia and Arjun will launch their first trailer on February 28 with an engagement ceremony. The actress tweeted, “I’m getting engageddddddd !!! ;)”
The fun-filled invite has named social media platforms like Facebook, Twitter, YouTube as the ‘venue’ of the ‘engagement’ ceremony. And has also asked for ‘shagan’ in form of film tickets!
I’m getting engageddddddd !!! ;) pic.twitter.com/Kwa0RHVlyq
— Alia Bhatt (@aliaa08) February 26, 2014
Bollywood is setting a new trend at every step with its innovative publicity stunts. Earlier this year Salman Khan ‘pseudo’ promoted ‘Jai Ho’ vis-a-vis his appearances with leading Indian politician like Narendra Modi at the kite flying event.
Meanwhile, there are reports that Alia Bhatt is indeed dating her ‘2 States’ co-star Arjun Kapoor. Alia had also said that Arjun holds a special place in her life.
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