Toyota has been doing well on the sales front in the North Eastern part of the country. The North East market accounts for 20 per cent of the Japanese car maker’s sales in the eastern part of India. And while in the rest of the nation Toyota’s sales have grown by an average of 3 per cent recently, the company’s sales in the North East has grown by 6 per cent. The Indian automobile market has achieved growth for the fourth consecutive month in August 2014 and things are looking better.
The Japanese car major is now looking to to setup an Area Office in Guwahati, in order to strengthen it’s presence in the region. Toyota has been managing it’s operations in the North East from it’s East Regional Office in Kolkata. Although, the company has separate exclusive sales, service and customer relation personnel in the region.
“The North East market is currently growing by 6 per cent in our representative segment against a national growth of 3 per cent. It is expected that in the second half of the year, the North East market will show much healthier growth,” N Raja, Toyota Senior Vice President and Director (Sales and Marketing) is reported to have said.
While Toyota sells around 150 cars on an average every month in the North East region, 110 units are sold in Assam.
Toyota currently has six dealerships in the North East, one each in Guwahati, Nagaon, Dibrugarh and Silchar in the state of Assam, one in Dimapur, Nagaland and the other in Shillong, Meghalaya.
Toyota’s models such as the Etios entry-level sedan, Etios Liva and Etios Cross hatchback and the Fortuner SUV are popular in the North Eastern region, while there has been rising demand for it’s premium models such as the Camry and Land Cruiser as well.
As of August 2014, Toyota holds a market share of 5.37 per cent in the Indian automobile market. The Innova MUV is Toyota’s highest selling model in the country with 5,028 units having been sold during August 2014, followed by Etios at 2,091 units and Etios Liva and Etios Cross hatchbacks at 1,946 units.
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