Maruti Suzuki launches new premium sales channel NEXA

Nearly 100 NEXA showrooms will come up across India over the next 6-8 months.

By: Express Web Desk | New Delhi | Updated: July 23, 2015 8:36 pm
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Maruti Suzuki India Limited (MSIL) today launched NEXA, its new premium sales channel. Nearly 100 NEXA showrooms will come up across India over the next 6-8 months.

To attain its medium term goal of two million annual sales by 2020, the Company is taking new initiatives in all areas of business. It is reaching out to new segments of customers emerging in a changing India.

Over the years, MSIL has relied on customer feedback to introduce new products and create new categories. It was also the first to offer a bouquet of “solutions” to customers (insurance, finance, trade-in of pre-owned cars) at its dealerships. The next step is taking the lead in offering customers “experience”, through NEXA.

Customer feedback and surveys have shown there is a growing segment of car buying Indians who desire and value personal care, warmth and attention in their car buying and ownership experience. NEXA is aimed at this segment of customers.

maruti nexa, maruti nexa launch, nexa maruti, nexa launch, nexa car launch, nexa maruti car, nexa india lauch, nexa launch in india, auto news, auto india, maruti suzuki india, premium car india Kenichi Ayukawa, MD & CEO, Maruti Suzuki India Ltd., addressing the media at the NEXA launch.

MSIL Managing Director & CEO, Kenichi Ayukawa said, “NEXA provides a new experience of hospitality from Maruti Suzuki. Indian market and Indian society are rapidly changing and new segments of customers are emerging. We have to take new initiatives to meet diversifying expectations from our customers”.

Ayukawa added, “The mission of NEXA is to offer innovative value and direction so that we can adequately respond to the new segments of Indian customers and offer them the experience which they value. While we will of course continue to enhance customer satisfaction in our current network, with NEXA, I am confident Maruti Suzuki will be able to cater to a broader range of customers who value pampering, innovation and a personal touch in their car owning experience”.

maruti nexa, maruti nexa launch, nexa maruti, nexa launch, nexa car launch, nexa maruti car, nexa india lauch, nexa launch in india, auto news, auto india, maruti suzuki india, premium car india Kenichi Ayukawa, MD & CEO and R S Kalsi, ED, M&S Maruti Suzuki India Ltd, launch the NEXA.

S-Cross, India’s first premium crossover that debuts in August 2015 will be the first car to be sold under NEXA. Several new models will be added to both channels as part of the Company’s medium term goal of 2 million annual sales by 2020.

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  1. Ranjeet Kumar
    May 24, 2017 at 12:34 pm
    Dear Concern I have booked a baleno sigma on thirteen Jan at the time of booking it was ensure by s person that you will get it after minimum forty days or max three month Now after nineteen weeks after many followups they are not giving me any urance till which date I will get my car Now after my first complain about my booking ID the s person take the reference and told me that you have already complained lets see when when your vehicle will come. also there is no doubt the behavior of the s person is not good at all when I ask for the contact no of circle officer or any other person contact no I want to ask maruti udyog limited that we have make any mistake to book maruti vehicle please look into the matter
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    1. Clayton Albuquerque
      Jul 29, 2015 at 9:20 am
      Nexa is a very wrong direction for MSL. This b is well known with every indian, by created nexa MSL is telling its customers that the cars they drive is downrated compared to others. Instead of lifting the existing b and making it better, making the existing cars even more comfortable, they are busy killing the old b and creating a new. Looks like Suzuki is having trouble excepting the fact that we buy a MARUTI and not SUZUKI, hence they are trying to get in a new image. Will SUZUKI ever think of dropping its name from the car, obviously not. Just like SUZUKI has created a great image in the world MARUTI has done the same in INDIA. LIVE WITH IT SUZUKI...... OR very soon RIP...... and you would have to pack your bags back to where ever you came from....
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        daljeet singh
        Jul 26, 2015 at 10:39 pm
        Nice car
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          Vikram
          Jul 24, 2015 at 8:17 am
          Its unfortunate maruti is going the wrong way, the way which dented the s of some big companies. Maruti's stronghold till now is its s and service network, which is present in the nook and corner of India. This decision of maruti will definitely produce a negative effect. I was eagerly awaiting to buy S cross, until it was announced that it will not be available in a reputed dealer in our city- Erode.
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            Jayshree Patil
            Jul 27, 2015 at 9:40 am
            Maruti Suzuki has taken a very good step by launching NEXA (Showroom ). In early days buying a car it was a need but nowadays it a requirement, status, style statement etc... and with that defiantly customer wants attention, pampering, s satisfaction. only customer satisfaction will not work, one has to move towards customer delight and that's what Maruti is doing pampering, planing to give personal touch to the customer through NEXA. An amazing plan
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