Chevrolet has been languishing in the Indian market for a long time, it has on an average sold about 4000 units every month for the past year and it needs to keep things stable till new products like the upcoming Trailblazer SUV bring new customers to the brand. And so, the company has launched a new campaign to woo customers to their showrooms, the Chevrolet 100 Hour Sale promises attractive discounts on select cars in the company’s range till 21st June 2015.
“At General Motors India, it is our constant endeavor to keep up the excitement in the marketplace by offering value for money packages and attract more people to the Chevrolet fold. In continuation to these efforts, the company has also planned a multi-media communication campaign to reach out to its esteemed customers to create brand awareness and generate additional footfalls for enthusiasts to avail this limited period offer,” said Rajesh Singh, Vice President, Marketing, Sales and After Sales, General Motors India.
The following offers are available in 242 Chevrolet showrooms across the country, till the 21st of June 2015. Discounts are available on different Chevrolet models under this offer, which include cash discounts, corporate discounts, loyalty bonus, exchange bonus etc.; buyers of a new Cruze sedan (Rs. 14.27 lakh to Rs. 16.86 lakh, ex-shoroom Delhi) will get discounts of upto Rs. 1.01 lakh, while the Beat hatchback (Rs. 4.2 lakh to Rs. 6.28 lakh, ex-showroom Delhi) is being offered with a discount of up to Rs. 70,499. The Sail sedan is being offered with a discount of up to Rs. 64,499, while the Enjoy MPV (Rs. 6.11 lakh to Rs. 8.63 lakh, ex-showroom Delhi) is being offered with a maximum discount of up to Rs.62,500.
On top of the aforementioned deiscounts, customers making a purchase in this period will be provided with a scratch guard with assured prizes which include either a 2-gram gold coin, or accessories worth Rs 10,000, or two years extended warranty or a free LED Television up to Rs 34,000. The prizes may differ depending on the model bought and the place it is bought from.
Chevrolet is also assuring a peace-of-mind ownership experience via many after-sales service offers.