Bajaj Auto is planning to hike the prices of its entry level 100-150cc commuter bikes. The Pune-based manufacturer is contemplating on increasing the prices of Platina and Discover range of motorcycles, which include Discover 100 M, Discover 125 M, Discover 150 S and Discover 150F. The prices for all these bikes are set to increase from January 2015 onwards, though Bajaj Auto hasn’t disclosed by what margin the prices will be increased.
Confirming the news of price hike of both the Platina as well as Discover range, Eric Vas, President, Bajaj Auto Ltd, said, “We are planning to hike prices of Discover and Platina models in January. We have not hiked the prices of these models so far. We haven’t decided on the quantum of the hike so far but it will definitely depend on two things. One, we will have to look at the sales performance and secondly also have to consider excise duty structure going ahead. Our vendors have taken a hit because of the minimum wages of workers that have gone up considerably and secondly power cost has also gone up considerably, affecting all of us.”
He further added, “December is not going to be different from November in terms of sales. We expect December sales to witness a decline as compared to same period of last year.” The company officials have admitted that the sales of Bajaj have slumped down in recent times – the latest figure being a 6 per cent drop in sales in the month of November 2014.
Few weeks back, Bajaj increased the prices of its Pulsar range of motorcycles by Rs.1,000. So, it is believed that the current crop of Bajaj commuters will also witness a price hike of same extent. Currently, Bajaj Auto sells Platina, Avenger as well as Pulsar and Discover range of motorcycles in the Indian market.