Apps might be the best way for a personalised shopping experience, but in a buying behaviour driven market an app-only strategy could leave players with a narrower sales-funnel, say experts.
Flipkart had pushed for the app-only strategy with Myntra recording more than two-thirds of the transactions through apps.
EORS will have a huge collection of specially curated styles and designs across the best of brands at discounts of up to 80 per cent.
The ad highlights the issue of discrimination against pregnant women at the workplace, but the point made is for those from a privileged background, not the everyday woman.
Myntra, the online shopping portal that went app-only in May this year, has relaunched its mobile site at least for some sections.
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With Anouk, this is definitely not the first ad that focuses on homosexuality in India. Earlier Hindustan Times and Fastrack too had made ads on this.
Keeping in mind customers’ buying patterns, Myntra moved to being an app-only portal earlier this month. Till last month, about 90 per cent of the traffic to Myntra was from mobile.
Myntra’s app for shopping is great but for now the desktop site is needed
Myntra has announced to its customers that the website is shutting down from May 15 and will move to an app-only mode.
Having roped in college graduates both from home and abroad, home-grown e-tailers like Flipkart, Myntra and Urban Ladder…
For the first time the Opera Mini browser was used more on smartphones than basic phones.
Myntra will collaborate with 20 brands to launch some of their products exclusively on its platform.
Amazon’s entry in India in 2013 has stepped up competition by cutting prices, increasing product categories & launching next-day delivery.
Comes at a time when DIPP has made a strong push for FDI in the space to the new govt.